# Automate insurance quoting and binding
> Sure AI helps customers get answers, see coverage options, and move from quote to policy in your existing channels. Pricing follows your filed rates, and your team can review cases that need its judgment.
Canonical URL: https://www.sureapp.com/ai/quote-bind
Workflow slug: quote-bind
Category: Sure AI
## Example conversation

- Jordan P.: "Hi, I just bought a car and I need insurance before I pick it up this weekend."
- Sure AI: "Congrats on the new car. I can quote it right now. What's the vehicle, and what zip code will it be garaged in?"
- Jordan P.: "It's a 2022 Honda Civic EX. I'm in Los Angeles, zip 90029."
- Sure AI: "Got it. I'll pull your driving record and claims history so you don't have to fill anything out."
- [Looking up the VIN…]
- [Checking DMV records…]
- [Pulling claims history…]
- Sure AI: "Everything checks out. Clean driving record and no claims in the last five years. Pricing your quote now."
- [Tool call: Quote]
- Sure AI: "Here's where you land."
- [Quote card: Auto insurance, $142/mo — Bodily injury liability $50K / $100K, Property damage $50,000, Collision deductible $500, Comprehensive deductible $500]
- Sure AI: "Want me to adjust anything? Deductibles and limits are all flexible."
- Jordan P.: "Can you raise the collision deductible to $1,000? I'd rather keep the monthly cost down."
- [Tool call: Requote]
- Sure AI: "Done. A $1,000 collision deductible brings you to $128 a month."
- [Quote card: Auto insurance, $128/mo — Bodily injury liability $50K / $100K, Property damage $50,000, Collision deductible $1,000, Comprehensive deductible $500]
- Sure AI: "Want me to bind it with coverage starting Saturday, the day you pick it up?"
- Jordan P.: "Yes, let's do it."
- [Tool call: Policy bind]
- [Policy #AUT-482291: In force, Effective Saturday] ID cards and policy documents are on their way to Jordan's email. The lienholder and carrier records are updated.
- Sure AI: "You're all set. Coverage starts Saturday, and your ID cards are in your inbox."

## The quote artifact, as the conversation runs

- The rail opens on Quote · Q-482291
- Applicant: named insured Jordan P., Los Angeles CA · 90029; vehicle 2022 Honda Civic EX
- Verified: vin Ending 4821, driving record Clean, claims history None · 5 yrs
- Summary: premium $142/mo to $128/mo
- Coverages: bodily injury liability $50K / $100K, property damage $50,000, collision deductible $500 to $1,000, comprehensive deductible $500
- Documents: Auto ID cards, Declarations page, Policy contract
- Notified: policyholder email sent, lienholder notified, carrier records updated
- It resolves to Policy · #AUT-482291, in force

## Help more customers complete their insurance purchase

### Convert more demand
Help customers make a decision while their interest is strongest. Clear answers and relevant offers reduce the uncertainty that can stand between a quote and a policy.
### Make acquisition spend work harder
Make more of the audience and distribution relationships you've already built. A smoother path to coverage helps your business get greater value from each opportunity.
### Grow the book you want
Turn customer demand into policies that fit your risk appetite. Consistent pricing and eligibility checks help your business pursue premium growth with a clear view of the risks it takes on.
### Expand sales capacity
Let agents handle routine quoting conversations so your specialists can focus on complex needs and valuable relationships. Support more opportunities with the expertise you already have.

## From eligibility checks to policy issuance

Connect the moments that shape an insurance purchase, so your business can turn more qualified interest into customer relationships.
- Qualified opportunities: Match customer needs to your program's appetite, helping your business focus on demand it can confidently serve.
- Purchase confidence: Bring relevant coverage and clear pricing into the decision, helping customers move forward and reducing avoidable drop-off.
- Brand continuity: Make insurance a natural extension of your brand, keeping the purchase experience connected to the customer relationship you've already earned.
- Reliable conversion: Turn purchase intent into active coverage with a connected path from quote acceptance to policy issuance.
- Quote recovery: Give interested customers a way back to an expired quote with current pricing, helping recover demand that might otherwise be lost.

## Offer your insurance products inside ChatGPT

People already ask AI assistants which coverage they need. Sure connects your program to ChatGPT through Sure's MCP server. ChatGPT explains the coverage, asks for the details a quote needs, and prices it on your rates. Then the customer finishes the purchase on your site.
### Answers that come from your program
When someone asks what a policy covers, ChatGPT pulls the details from Sure. The coverage it describes is the coverage you sell.
### A quote priced on your rates
ChatGPT gathers the answers in conversation, and the quote comes from the same rating behind your other channels.
### Your checkout closes the sale
One link takes the customer to your purchase flow with their quote attached. They review it and buy the policy there, under your brand.
### Example conversation
- Person: Sure Renters Insurance Hey, can you help me with a quote?
- ChatGPT: Sure. What state is the rental home in?
- Person: It's in California.
- ChatGPT: I'll check the California quote form for the details and coverage choices it needs.
- ChatGPT: Opened Sure Renters Insurance
- ChatGPT: California is available. To get your quote started, please send: Your rental address, including apartment number, city, and ZIP code.; Your first and last name, date of birth, email, and phone number. Then we'll choose your coverage amounts and deductible.
- Person: 1234 Maple Ave, Apt 5, Los Angeles, CA 90001. Jamie Rivera, 03/14/1990, jamie.rivera@example.com
- ChatGPT: What's your phone number, and is your date of birth March 14, 1990?
- Person: (555) 010-0123, and yes.
- ChatGPT: Thanks. Which options would you like for the quote? Personal belongings: $5,000 to $50,000, in $5,000 increments; Liability: $25,000, $50,000, $75,000, $100,000, $200,000, or $300,000; Deductible: $100, $250, $500, or $1,000; Replacement cost coverage: Yes or no The form defaults to $100,000 liability and replacement cost coverage enabled. Please confirm your choices so I can use them.
- Person: I just want basic coverage.
- ChatGPT: Would you like me to quote this setup? Belongings: $5,000, the lowest available limit; Liability: $25,000, the lowest available limit; Deductible: $1,000; Replacement cost coverage: off; Optional add-ons: none
- Person: Sure.
- ChatGPT: I'll create the quote with those selections.
- ChatGPT: Opened Sure Renters Insurance
- Sure Renters Insurance quote card: $9.00/mo (includes fees + taxes · or $108.00 paid in full). Due today: $9.00. Button: Continue on Sure
- ChatGPT: Your quote is $9 per month or $108 per year, with: $5,000 belongings coverage; $25,000 liability coverage; $1,000 deductible; Replacement cost coverage off, no optional add-ons Coverage hasn't been purchased. The link is single-use and valid for seven days.
We set it up program by program, within what your carrier allows.
[Install the plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ad8f2e3b858819192929fdb67fee32d)
[Talk to Sure](/company/contact)

## Next: Policy servicing

Handle routine policy questions and changes while your team focuses on requests that need personal attention.
[Policy servicing](/ai/policy-servicing)

## See AI quoting and binding in action

See how Sure AI can help your business convert more demand into policies and generate greater returns from your distribution relationships.
Primary action: Book a walkthrough