Unlock the potential
of digital insurance

Accelerate embedded insurance, expedite new insurance product launches, and dramatically improve customer experiences with Sure.

The insurtech behind the world’s most sophisticated digital insurance programs

We minimize the enormous cost and complexity associated with new insurance product launches so you can focus on delivering improved customer experiences.

Sure’s SaaS infrastructure and APIs enable faster speed to market for embedded insurance programs.

Reach next-gen status with the Sure Platform

There are capabilities core to every insurance platform. What you do with them is what sets you apart from the rest. Employ our Platform to achieve your insurance distribution, policy, claims, agent, and API goals.


Rating Engine · Quoting Engine · Policy Binding & Issuance · Premium Collection

Leverage Sure’s robust core infrastructure to power meaningful direct-to-consumer, B2B, and B2B2C experiences online.


Policy Administration · System of Record · Reporting · analytics

Manage every step of policy servicing – from quotes to renewals – for streamlined operations and enhanced efficiency.


management · FNOL · Adjudication & payment · collaboration

Create an enhanced customer experience with an efficient claims process from notice of loss to settlement with the Sure Platform.


enhanced experience · omnichannel Communication · Digital Workflows · Agent Distribution

Equip agents with modern technology that streamlines the day-to-day sales process and enhances the overall customer experience.


integrations · reliability · webhooks · no-code

Build atop SaaS infrastructure strong enough to stand on its own and flexible enough to support your existing enterprise architecture in the cloud or on-prem.

Quickly launch and scale your next insurance product with Sure’s flexible API

Robust developer platform

Build fast with our developer-friendly APIs, documentation, and ready-to-assist implementation specialists.

Customize user experiences

Create a one-of-a-kind consumer experience with everything from quote to payment directly on your site or app.

Scale your business

Leverage platform user data to make data-driven decisions for new products to enhance the customer experience.

Platform is more than meets the eye

Each Platform configuration has its own set of complexities, yet, the end result is always the same — a better customer experience.

Benefit from streamlined underwriting, instant claims, flexible payments, and cloud policy administration.

Launch faster

Your dedicated go-to-market team takes the time to understand your company culture, product offerings, and market. As an extension of your team, we work alongside you to identify the most effective implementation path to quickly reach initial value and drive long-term success.

We employ an agile approach at each phase of Platform configuration from initial assessment to maintenance.
Define innovation goals
Customize Platform
Evaluate Platform experience
Make Platform accessible to all users
Support and enhance Platform

Your partner for digital transformation

Each partnership has its own unique rhythm with a core focus on delivering a best-in-class user experience that reflects the essence of your brand.

Care for the consumer

Rely on a team that fully understands the needs of your customer and a Platform that ensures you deliver on your promises — every time.

Seamless integrations

Integrate Sure’s tech agnostic Platform with existing environments, first- and third-party data sources, internal systems, and more for streamlined operations.

Native brand design

Maintain the branding you’ve built your name on. The Sure Platform implementation will look and operate just like your existing brand identity.

Fast delivery

Speed through planning, configuration, and implementation thanks to our robust APIs. Don’t wait years to achieve your goals, go live in a matter of weeks.

We didn’t use any of Farmer’s IT technology. We found a company called Sure. Young, hungry, aggressive, entrepreneurial people. They literally joined with our mission. Together I think we put together something better than if we would have tried to direct all the IT work.

Jeff Dailey
CEO of Farmers Insurance

Features and awards

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