Los Angeles- and New York-based SURE, which offers up personal insurance, on-demand, via a mobile app, has raised $8M in a funding round. The Series A funding was led by IA Capital, and also included Menlo Ventures, FF Venture Capital, Nationwide Ventures, Assurant and AmTrust. SURE's mobile app lets users purchase flight, baggage, renters, pet, wedding and smartphone insurance, all without leaving the app. SURE said the funding will go towards product development, user acquisition, marketing, and hiring. Wayne Slavin is founder and CEO of SURE. More information »

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