Unlock the potential of insurance on the internet

Accelerate embedded insurance, expedite new insurance product launches, and dramatically improve customer experiences with Sure.

Are you ready to innovate?

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The insurtech behind the world’s most sophisticated digital insurance programs

Sure’s SaaS infrastructure and APIs enable faster speed to market for embedded insurance programs.

We minimize the enormous cost and complexity associated with new insurance product launches so you can focus on delivering improved customer experiences.

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Reach next-gen status with the Sure Platform

There are capabilities core to every insurance platform. What you do with them is what sets you apart from the rest.
Employ our Platform to achieve all of your insurance distribution, policy, claims, agent, and API goals.


Rating Engine · Quoting Engine · Policy Binding & Issuance · Premium Collection

Leverage Sure’s robust core infrastructure to power meaningful direct-to-consumer experiences online.


Policy Admin · System of Record · Reporting

Manage every step of policy servicing – from quotes to renewals – for streamlined operations and added efficiency.


FNOL · Adjudication

Drive a consistent, and efficient, claims process from notice of loss to claims settlement with the Sure Platform.


Digital Communications · Digital Workflows · Agent Distribution

Equip agents with modern technology that streamlines the day-to-day sales process and enhances the overall customer experience.


Developer Tools

Build atop an infrastructure strong enough to stand on its own and flexible enough to support your existing enterprise architecture on-prem or in the cloud.

Quickly launch and scale your next insurance product with Sure's flexible APIs

Robust developer platform

Build fast with our developer-friendly APIs, documentation, and ready-to-assist implementation specialists.

Customize user experiences

Create a one-of-a-kind consumer experience with everything from quote to payment directly on your site or app.

Scale your business

Leverage platform user data to make data-driven decisions for new products to enhance the customer experience.

Platform is more
than meets the eye

Each Platform configuration has its own set of complexities, yet, the end result is always the same — a better customer experience.

Benefit from streamlined underwriting, instant claims, flexible payments, and cloud policy administration.

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Launch Faster

Your dedicated go-to-market team takes the time to understand your company culture, product offerings, and market. As an extension of your team, we work alongside you to identify the most effective implementation path to quickly reach initial value and drive long-term success.

We employ an agile approach at each phase of Platform configuration from initial assessment to maintenance.


Define innovation 




Evaluate Platform


Make Platform
accessible to all users


Support and enhance

Care for the consumer

Rely on a team that fully understands the needs of your customer and a Platform that ensures you deliver on your promises — every time.

Native brand design

Maintain the branding you’ve built your name on. The Sure Platform implementation will look and operate just like your existing brand identity.

Seamless integrations

Integrate Sure’s tech agnostic Platform with existing environments, first- and third-party data sources, internal systems, and more for streamlined operations.

Fast delivery

Speed through planning, configuration, and implementation thanks to our robust APIs. Don’t wait years to achieve your goals, go live in a matter of weeks.

Your partner
for digital transformation

Each partnership has its own unique rhythm with a core focus on delivering a best-in-class user experience that reflects the essence of your brand.

“We didn’t use any of Farmer’s IT technology. We found a company called Sure. Young, hungry, aggressive, entrepreneurial people. They literally joined with our mission. Together I think we put together something better than if we would have tried to direct all the IT work.”

Jeff Dailey

CEO of Farmers Insurance

Features and Awards


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