Founded in 2015, Sure is the fastest growing leader in digital insurance
Featured in
Our journey to unlock the potential of digital insurance
It began with a question millions of people ask in quiet moments: why can't protection be simple when you need it most?
The story of Sure all began on a flight. Sure CEO Wayne Slavin was en route to Las Vegas from San Francisco when his plane suddenly experienced some pretty rough turbulence. Rationally, he knew that there was nothing to be concerned about, but he was still a little unnerved, and he could tell his fellow passengers were too.
There should be an easy way for someone to buy insurance on the spot.
In this case, it was the idea of purchasing life insurance before boarding a flight. So Wayne set out to build a proprietary app for people to purchase insurance quickly and without the usual hassle.
Today, we continue on our mission to make digital insurance available to every consumer by powering the digital insurance programs of the world’s most recognized carriers, brands, marketplaces, software companies, MGAs, TPAs, and more.
Backed by a team of insurance experts, Sure provides everything you need to unlock the potential of digital insurance.
A few principles we hold constant as we build
The values that guide how we show up for customers and teammates.
We partner with teams rewriting how insurance is sold, serviced, and understood.
We challenge assumptions, test quickly, and ship what moves outcomes forward.
We turn insurance complexity into clear workflows and experiences people can trust.
We design for your customers’ customers, because that’s where trust is won.
We believe insurance doesn’t need to feel complicated or hard to understand.
We’re committed to expanding access to insurance in the moments people need it most.
Investors
Want to learn more about Sure?
Reach out to start a conversation, or browse the latest updates from the team.