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Privacy policy

Effective date: August 8, 2018
Our privacy policy describes the type of information our website and our mobile app collect from you, and the steps we have taken to protect that information. Sure collects personal information, like your name, address, and email address, when you use our website and our app. We provide this information to our Insurance Partners when you purchase insurance coverage, and we also use it to enhance the quality of services. Here are some links to help you navigate our privacy policy:
We also want you to know that we partner with third-party insurance provides to provide insurance products. And you should check out their privacy policies in addition to ours.

If you have additional privacy or information security questions after reading this Privacy Policy, please contact us at or via our website at

Sure collects certain information from you when you share that information with us and when you use our app, our website and related services. Sure is responsible for how that information is stored, processed and disclosed. This notice explains how Sure stores, processes and discloses your information.Sure, Inc. (“Sure”) takes your privacy and the security of your information very seriously, and we encourage you to read this notice carefully to understand how we collect and handle your information.
  • Personal Information: Sure may collect certain information from you, such as your name, address, email address, telephone number, zip code, location information, and other contact information. We call this information “Personal Information.” We don’t share Personal Information with third parties except as specified in this privacy policy.
  • App Information: Sure collects information about you from our app. This includes your preferred language, your phone number, the make and model of your phone, your mobile operating system, the type of browser you are using, your IP address or other unique identifier, and your geolocation. We call this information “App Information.”
  • Site Visit Information: Sure also collects certain types of non-personal information whenever you visit our website. This information helps Sure operate our app and our website, and provide other services, including advertisements, ad serving, and technical support. By “Site Visit Information” we mean information that does not identify you personally, such as IP address, device information, and browser information.

What does Sure do with the information it collects?

Sure collects information from you to provide insurance coverage, to alert you to exciting opportunities, and to improve the quality and functioning of our mobile app and our website. Sure does not sell or lease the information you share with third-parties, but we do share it with select Partners, including insurance companies. You should read this section carefully to learn more about what we do with the information you share with us.
  • Sure’s use of your Personal, App, Analytics, and Site Visit Information: Sure uses Information you share with us to provide insurance services, to enhance the quality of our app and our website, and to market additional products and services to you
  • Sure may share Personal, App, Analytics, and Site Visit Information with Service Providers: Sure may share your Personal, App, Analytics, and Site Visit Information with certain trusted third-parties to perform functions and provide services to us, including insurance services, order processing, customer relationship management, database storage and management, advertising, and direct marketing campaigns. Sure calls these third parties our “Partners.”
  • Sure’s Insurance Partners and Your Beneficiaries: Sure relies on its Insurance Partners to provide high-quality insurance products, when you purchase an insurance product and for the servicing of that product, we share your name, address, email address, and telephone number with our Insurance Partners. We also share information about any beneficiaries you designate, and your flight information. Although we carefully select our Insurance Partners, and believe each one shares our commitment to your privacy, we have no control over how they use, or disclose your information. All Insurers are required to manage your information in accordance with the applicable law and regulation. We do not provide App Information, Analytics Information or Site Visit Information to our Insurance Partners
  • Legal and law enforcement requests: Sure may also disclose, at its sole discretion, your Personal or Site Visit Information as required by law, or to comply with a legally binding request—like a subpoena, warrant, or similar legally enforceable request for information

Does Sure use cookies or beacons?

“Cookies” are electronic files many websites place on a visitor’s computer to store information that makes each visit to a respective site more efficient. Sure uses both “session” cookies on its website and uses both “session” and “persistent” cookies on its app. A session cookie stores information about you only while you are visiting our site, and is then deleted when you leave our site. Persistent cookies store information about you, your preferences, and information about other websites you visit, and it remains on your computer or device after you leave our website. To remove cookies, you may configure your browser or mobile device to clear all cookies, or configure them to reject cookies whenever you visit a new website. Please consult your browser or mobile device’s user guide for specific instructions on removing cookies.

As we discussed above, Sure partners with Google Analytics, Segment and Mixpanel to improve the quality of our website, and to give you access to more relevant advertising. Google Analytics and Mixpanel may install persistent cookies on your computer or mobile device to perform these services when you first visit our website. This allows these companies to track your activity on Sure’s website, on your mobile device, and on other sites you visit. You should be aware that Sure cannot control Google Analytics or Mixpanel’s use of cookies, and their use is not covered by our Privacy Policy.

Does Sure collect payment card information?

Sure does not collect credit, debit, or other financial data on its app or its website, and we never have access to that information. Sure partners with Stripe to collect and process your credit or debit card payments. You can check out Stripe’s terms of use here: No Insurance Partners has access to credit, debit or other financial data from Sure or Stripe.

Sure uses Plaid Technologies, Inc. (“Plaid”) to gather End User’s data from financial institutions. By using our service, you grant Sure and Plaid the right, power, and authority to act on your behalf to access and transmit your personal and financial information from the relevant financial institution. You agree to your personal and financial information being transferred, stored, and processed by Plaid in accordance with the Plaid Privacy Policy.

Does Sure collect local information?

Sure collects information about your location when you use our app to purchase insurance. Sure uses location information for fraud prevention, and to remind you to consider purchasing insurance before travelling. No Insurance Partner has access to location information.

Sure’s app will not work unless you have enabled location services on your device, and have given the app permission to access your location. Except as otherwise provided in this privacy policy, Sure will not share information about your location with third parties, including our Insurance Partners.

Does Sure track my activity across other websites?

Sure may track your activity across multiple websites. When you visit our website, we automatically collect the name of the website you visited from (called the “referring page”) and the name of the website you chose to visit immediately after ours (called the “exit page”), and information about other websites you have recently visited. This information is used to improve our website, but we cannot identify you from any information we receive from cookies (see “Does Sure Use Cookies or Beacons?”). Sure does not honor the “Do Not Track” settings available on most browsers. When Sure’s website detects the Do Not Track signal from your browser, it will still collect referring and exit page information and other information when you visit our website. Sure does not disclose this information to any Insurance Partner.

Can I choose to stop receiving marketing messages from Sure?

Sure may send you newsletters and other messages, including marketing emails, about exciting developments with our business, and to alert you to relevant advertisements and other opportunities. We will only send you communications if you give us express permission to do so by completing a form on our app or our website. You can always choose to stop receiving newsletters or other communications from us by clicking the “unsubscribe” link at the bottom of a Sure marketing message.

Can children use Sure’s website or app?

Our website and our app are not directed at children under 18, and we do not knowingly collect personal or other information from children under 18. Simply put, Sure does not permit children users under the age of 18 to use our website to create accounts, or to perform any other type of activity. If you are the parent of a child under the age of 13, and you believe he or she has shared information with Sure, please contact us at so we can remove their information from our systems.

What if I live outside the Unites States?

Sure is based in the United States, and our website and our app are hosted there. If you are visiting our website from another country, the laws governing our website’s collection and use of personal information may be different from the laws of your country. If you decide to visit our website, use our app, or share your personal information with Sure, you are agreeing to be governed by the laws of the United States, and you are expressly consenting to the transfer of your data to the United States. Our Insurance Partners may receive your information from the United States, but they will not send your information or information on the insurance products you purchase to the United States.

How does Sure protect my information?

Sure takes the security of your personal information very seriously. Sure uses reasonable administrative, physical, and technical safeguards to secure the personal information you share with us. Despite these safeguards and our additional efforts to secure your information, Sure cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third-parties will not be able to defeat our security, and improperly collect, access, steal, or modify your personal information.

Will Sure change this privacy policy?

Sure may update our privacy policy to reflect changes to our website and our information practices. If we make any material changes, we will notify you by posting a notice on our website with a link to our revised policy. We encourage you to periodically visit this page for the latest information on our privacy practices.

How do I contact Sure?

For questions about this privacy policy or about Sure’s privacy and information security practices generally, you can contact Sure at or at Sure, Inc., 33 Irving Place, New York, NY 10003.