The insurance innovation world is converging on Las Vegas this October, and Sure will be right in the heart of it. ITC Vegas 2025 is set for October 14–16, 2025, at Mandalay Bay in Las Vegas, with over 9,000 attendees expected, making it the world's largest gathering of insurance innovation.
For Sure's embedded insurance platform, ITC Vegas isn't just another conference; it's where the conversations that matter most to insurance distribution technology are happening. It's where carriers meet brands, where technology meets strategy, and where the future of insurance partnerships gets shaped.
What makes ITC Vegas essential
ITC Vegas features curated education, ranging from kick-off summits, 10+ tailored tracks, and a variety of formats over three days resulting in actionable takeaways across the entire insurance ecosystem. But beyond the education, it's the convergence that matters most. Think about it: where else can you find insurance carriers actively seeking new distribution channels sitting alongside consumer brands looking to expand their revenue streams? The average attendee grabs at least 5 meetings while they're there, and that's just the official ones—not counting the serendipitous hallway conversations that often turn into the biggest opportunities.
For a company like Sure that operates at the intersection of these two worlds, ITC Vegas is where our entire ecosystem comes together. That's why we're proud to sponsor the mobile app again this year—it becomes the digital extension of that convergence, a place where meaningful connections form and industry transformation accelerates. By supporting the platform that enables these essential interactions, we're investing in the infrastructure that drives innovation across the entire embedded insurance landscape.
The insurance distribution revolution is real
The timing couldn't be better. We're witnessing brands across every vertical—from automotive OEMs to fintech platforms—recognizing that seamlessly integrated insurance isn't a "nice to have" anymore. It's become essential for customer experience and revenue diversification.
Meanwhile, carriers are discovering new opportunities beyond traditional direct-to-consumer approaches. They're actively seeking qualified prospects through trusted brand relationships rather than expensive acquisition channels. This brand-integrated insurance model creates exactly this win-win scenario.
Monetization is one of the biggest challenges for brands and insurance carriers at every stage of growth. From early-stage startups to established companies, embedded Insurance has become critical to drive new revenue. Embedded insurance enables brands to build new recurring revenue and higher customer lifetime value (LTV), while allowing insurance carriers to widen their distribution, scale, and lower their acquisition costs.
What Sure brings to the table
Our attendance at ITC Vegas reflects something unique about Sure's embedded insurance technology position in the market. We're not just another Insurtech or a traditional carrier looking for partnerships. We're the insurance technology company that makes brand-integrated insurance programs actually work at scale.
For Insurance Carriers, we provide access to brand partnerships with streamlined technology integration. Our proprietary platform handles everything from real-time rating and binding to claims management, all while maintaining your complete underwriting control and brand relationships.
For Consumer & B2B Brands, we enable your customers to get insurance recommendations from you, the brands they already trust. Instead of forcing customers to research unfamiliar insurance options, we provide the technology rails to deliver insurance seamlessly within your brand experience—where your customers expect it.
For Both, we eliminate the usual pain points: no more customers getting redirected to aggregator experiences, no more single points of failure, and no more complex multi-system integrations.
Wayne's ITC stage interview
We're especially excited that Wayne Slavin, Sure's CEO and embedded insurance expert, will be interviewed on stage at ITC Vegas 2025. Wayne's insights on the embedded insurance ecosystem, the insurance integration challenges that actually matter, and the future of carrier-brand partnerships are exactly the conversations the industry needs to have.
Wayne often talks about how Sure's decade of proprietary technology development puts us in a unique position to serve both sides of the insurance distribution equation. His stage interview will dive deep into what it really takes to build successful embedded insurance implementation and why most insurance technology integration attempts fail at the platform level.
Who we're looking to meet
ITC Vegas brings together the entire insurance innovation ecosystem, and we're excited to connect with anyone interested in embedded insurance—whether you're exploring it for the first time or looking to improve existing programs.
This includes insurance carriers seeking modern distribution channels, consumer brands considering insurance integration opportunities, technology leaders evaluating infrastructure requirements, and strategic partnership teams building ecosystem relationships. But really, if you're curious about how brand-integrated insurance actually works in practice, we'd love to connect.
Ready to meet at ITC Vegas and discuss embedded insurance technology?
Want to understand how embedded insurance solutions actually work—beyond the buzzwords and theoretical frameworks? We'd love to connect.
Let's schedule a time to discuss how insurance integration solutions can work for your specific situation. We'll show you real examples of successful embedded insurance programs, walk through the technology that makes seamless insurance partnerships possible, and discuss what effective brand-carrier collaborations actually look like in practice.
Whether you're a carrier looking to expand distribution through brand partnerships, a consumer brand considering integrated insurance for the first time, or a technology leader trying to figure out why most insurance integration implementations fail, Sure's embedded insurance platform has the experience and partnerships to help.
