The embedded insurance ecosystem is evolving rapidly, and meaningful progress happens when industry practitioners share implementation strategies, address integration challenges, and develop proven approaches together. That's why we're excited to participate in the Open & Embedded Insurance Observatory's annual plenary meeting on September 23rd from 1:00-7:00 PM ET at AWS New York Head Office (7 West 34th Street, New York).
Why the Observatory community matters
The Observatory brings together embedded insurance practitioners for research collaboration and candid discussions about implementation challenges. Unlike traditional conferences focused on vendor presentations, this gathering emphasizes knowledge exchange among professionals who are building embedded insurance solutions.
This year's annual plenary brings together the Observatory's community of industry professionals working on embedded insurance implementation and strategy.
Contributing to automotive research
We're particularly excited to share insights from "The Automotive Advantage," our research on embedded auto insurance. Having worked with automotive brands facing the unique challenges of required insurance for financed vehicles, we recognized the need for industry-wide research on embedded auto insurance implementation. The automotive sector presents distinct embedded insurance challenges: customers must have coverage, pricing fluctuations are significant, and brand relationships are long-term investments that require careful customer experience integration.
During the Motor Report presentation, we'll explore how automotive brands can navigate these challenges while building meaningful insurance partnerships. The data we've gathered, and more importantly, the patterns we've observed across different implementation approaches, offers valuable insights for anyone working at the intersection of automotive and insurance.
Later in the breakout sessions, we'll co-moderate "The beginning of new era for auto insurance driven by OEMs?" alongside Willis Towers Watson. This partnership reflects what we value most about the Observatory: bringing together different perspectives to tackle complex industry questions that no single organization can answer alone.
Building industry knowledge together
The Observatory focuses on collaborative research rather than competitive positioning. We've contributed to industry studies, participated in working groups, and shared learnings from our decade of embedded insurance experience. We do this not for immediate business value, but because collective progress benefits everyone working to improve embedded insurance implementation.
This spirit extends beyond formal research. Some of our most valuable insights have come from informal conversations with other members about implementation challenges, customer feedback, and partnership strategies. The Observatory creates space for these exchanges in ways that traditional industry events simply can't match.
Connect with our team
Leo Cardone, Dustin Zweck, Alex Sklar, and Justin Sra from Sure will be at the Observatory plenary on September 23rd (1:00-7:00 PM ET) at AWS New York Head Office (7 West 34th Street, New York), and we're looking forward to continuing conversations about research, automotive industry opportunities, and multi-sector innovation.
You'll find us presenting the Motor Report (1:40-2:10 PM ET), co-moderating the automotive OEMs breakout session (4:30-5:20 PM ET), and networking throughout the day, especially during the reception (5:30-7:00 PM ET).
Whether you're exploring automotive partnerships, working on customer experience integration challenges, or interested in our perspective on platform development, we'd welcome the opportunity to connect and learn from your work as well.
Schedule time with our team at the Observatory event, or reach out if you'd prefer to connect after the plenary to dive deeper into opportunities.
Embedded insurance works best when practitioners compare implementation approaches, discuss integration challenges, and build on proven strategies. We're grateful to contribute these concrete discussions with the Observatory community.
Ready to explore partnerships? Contact our team to discuss how insurance can work within your brand experience.
About Sure
Sure's platform connects consumer brands with insurance carriers, enabling seamless insurance experiences within trusted brand relationships. With over a decade of proprietary technology development, Sure serves Fortune 500 brands across automotive, travel, retail, and financial services sectors.
