Introducing Sure’s 2024 State of Digital Insurance Report

Press release

Sure named to InsurTech 100 for second consecutive year, recognized for transforming the global insurance industry

October 26, 2021
2021 finalists stand out among more than 1,400 companies considered for inclusion byFinTech Global

LOS ANGELES, CA — October 26, 2021
Sure, the leading insurtech behind the world’s most recognized brands and carriers, has been named to the 2021 InsurTech 100 for its innovative use of technology to power embedded insurance programs and improve the customer experience across the insurance value chain. This is the second consecutive year that Sure has earned a spot on the list.

Produced annually by FinTech Global, InsurTech 100 finalists are selected by a panel of analysts and industry experts. The list is the go-to resource for insurers looking to evaluate the latest digital insurance technologies and identify those most likely to have a lasting impact on the industry. This year, only seven percent of companies evaluated made the top 100.

FinTech Global Director Richard Sachar says, “Consumers and businesses increasingly expect insurance coverage to be offered via a range of digital and offline channels, and insurers that fail to keep up with the latest technologies and innovation will be less competitive and lose market share over time.” Sachar continues, “The InsurTech 100 list helps senior decision-makers in the industry filter through all the vendors in the market by highlighting the leading companies in sectors such as underwriting, pricing, IoT devices, distribution and data and analytics.”

“Earning recognition as a top 100 industry leader two years in a row is a real triumph,” says Sure Co-Founder and CEO Wayne Slavin. “Embedded insurance programs built on Sure’s infrastructure are leading the industry into a new wave of enhanced customer experiences. These frictionless experiences do more than just sell insurance — they strengthen the consumer’s confidence in the brands and carriers offering that insurance. We take great pride knowing the products built on Sure are the foundation for the customer-centric future of insurance.”

Since its inclusion in the InsurTech 100 last year, Sure has undergone rapid expansion while launching first-of-their-kind insurance products for customers including Betterment, Carvana, and Farmers Insurance, in addition to several leading automotive manufacturers and a top global credit card network.

The complete list of the InsurTech 100 companies can be found at  


About Sure

Sure is the leading insurtech behind the world's most recognized brands and carriers. It's enterprise SaaS infrastructure and embedded insurance programs drive the insurance industry forward to reach its full potential in an online era. Sure customers leverage its cohesive system of APIs to streamline the end-to-end insurance lifecycle resulting in better customer experiences supported by efficient digital operations.

Founded in 2015, the company is headquartered in Santa Monica, California with offices around the globe. Visit for more information.