Sure launches Sure Verify™ to transform insurance coverage verification
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AI-native insurance infrastructure

The complete AI-first insurance solution for

automation.

quoting.

rating.

binding.

claims.

policies.

distribution.

filings.

forms.

speed.

scale.

quoting.

Scale your distribution. Launch faster with AI. Deliver experiences that win customers.

The industry's most advanced AI platform behind the world's leading insurance programs

Sure minimizes launch complexity so your teams move faster without compromising compliance and security.
Built on a decade of insurance expertise and powered by AI, Sure enables carriers, MGAs, and brands to launch programs in weeks, not months.

One partner for AI-first insurance

What sets Sure apart is AI at every layer: our platform, our process, our safety standards. Combined with a decade of insurance expertise, Sure is the only complete AI-powered solution for modern insurance. We are the orchestrator, facilitator, and strategic partner to make intelligent insurance your competitive advantage.

Explore what Sure can do for you

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AI-powered capabilities that define the next generation of insurance. Sure's platform accelerates distribution, policy management, claims, and agent workflows, so your teams move faster without compromising compliance and security.
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The insurance industry's first truly AI-native platform. Built-in AI accelerates every step, from underwriting guardrails to claims automation, so your teams focus on growth while the platform handles orchestration.
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Connect enables every business to offer their customers instant, hassle-free insurance. Embed an intuitive digital insurance experience into your existing online and mobile properties with a look and feel native to your consumer-trust brand.
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Our growth services solution takes vision to reality. New to insurance or have a moonshot idea for a new digital insurance program? Consider us your NASA engineers. We provide soup to nuts full-service advisory services to bring your idea to reality.

Who we work with

From global brands to Fortune 500 insurance carriers, forward-thinking companies come to us to build and launch sophisticated insurance programs for the modern age to distribute, service, and scale digital insurance.

Carriers

Secure your digital future for next-gen carrier status.

Brands

Create an embedded insurance experience that lives up to your brand.

Marketplaces & SaaS

Add insurance offerings to expand your market opportunity.

MGAs

Become digitally enabled to reach new MGA heights.

Your partner for embedded insurance

Each partnership has its own unique rhythm with a core focus on delivering AI-powered experiences that reflect the essence of your business.
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Care for the consumer

Smart support agents resolve inquiries instantly with full customer context and sentiment analysis, freeing your team to focus on what matters most.
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Native brand design

Sure's platform uses AI to keep experiences on-brand, adapting automatically as guidelines evolve. Consistent brand integrity at scale.
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Seamless integrations

Designed to work with your existing systems. One-click connections to third-party tools, with AI orchestrating everything behind the scenes.
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Fast delivery

AI empowers our team to orchestrate your program from planning to launch. Don't wait years. Go live in weeks.

Featured in

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We didn’t use any of Farmer’s IT technology. We found a company called Sure. Young, hungry, aggressive, entrepreneurial people. They literally joined with our mission. Together I think we put together something better than if we would have tried to direct all the IT work.

Jeff Dailey
CEO of Farmers Insurance

Tomorrow's insurance is being built today. Get started.